Simple, Transparent Pricing

Start free, upgrade when you need more. No hidden fees, no subscriptions, no recurring charges.

LITE — Free Forever

Instant viability score across four dimensions. Industry and budget analysis. GO/NO-GO recommendation. No registration required.

PRO — £49 per analysis

Everything in LITE plus 10,000 Monte Carlo simulations, 60-month financial projections, break-even timeline, risk factor identification, a 500-word AI feasibility narrative citing your specific data, and a downloadable PDF report.

ENTERPRISE — £199 per analysis

Everything in PRO plus an extended 1,000-word AI feasibility narrative, Steel Man challenge analysis that argues against your idea using the data, "What Would Need To Be True" assumption analysis, competitive landscape report with named nearby businesses, interactive competitor map, and assumption sensitivity testing. Designed for founders working with advisors, banks, or grant bodies.

Where does the data come from?

Competition data from Companies House. Survival rates from ONS Business Demography. Food premises from the Food Standards Agency. Active businesses from Overture Maps Foundation.