Every number on viabilAIty comes from a verifiable, cited source. We do not generate opinions — we aggregate real UK government data and published industry benchmarks into a structured feasibility score.
| Source | What It Provides | Update Frequency |
|---|---|---|
| Companies House API | Active company counts by SIC code and location | Real-time |
| ONS Business Demography | Five-year survival rates by industry sector | Annual |
| Food Standards Agency | Food premises counts and hygiene ratings | Real-time |
| Overture Maps Foundation | Active business points of interest (Meta, Foursquare, Microsoft) | Monthly |
| ONS Internet Sales Index | E-commerce share of retail: 28.2% of GB retail (Jan 2026) | Monthly |
| Baremetrics Open Benchmarks | SaaS churn rates by ARPU band (800+ companies) | Quarterly |
Industry Viability (30%), Budget and Runway (40%), Timeline (10%), Competition Density (20%). Powered by UK government statutory data.
Market Demand and PMF (25%), Unit Economics — CAC vs LTV (25%), MRR Growth Trajectory (20%), Execution Complexity (10%), TAM/SAM/SOM (20%). Powered by ONS e-commerce data and Baremetrics Open Benchmarks.
Brick-and-mortar data comes from UK government statutory registers. Digital business data comes from published industry benchmarks cited by source and date. We are transparent about this difference.
This is not financial advice. viabilAIty provides data-grounded feasibility screening, not predictions or guarantees.