Will Your E-commerce & Online Retail Idea Succeed?

Name: E-commerce & Online Retail Feasibility Data
Creator: viabilAIty by SIDOM Media Ltd
License: https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

viabilAIty checks e-commerce & online retail business feasibility using real UK data. ONS data shows a 34.5% five-year survival rate for businesses in SIC Section G.

UK E-Commerce Market Benchmarks

Metric	Benchmark	Source
Internet share of UK retail	28.2%	ONS Retail Sales Index (DRSI J4MC), Jan 2026
Weekly UK online sales	£2.7bn/week	ONS DRSI, Jan 2026
Year-on-year growth	8.4%	ONS DRSI, Jan 2026
Typical dropshipping margin	20%	Industry benchmark
Own brand / DTC margin	35%	Industry benchmark

What We Check

Competition density — Companies House registered companies by SIC code in your area
Industry survival — ONS Business Demography five-year survival rate: 34.5%
Cost benchmarks — Real UK operating costs for e-commerce & online retail businesses
Financial projections — 10,000 Monte Carlo simulations (Feasibility Plan)

Run a free e-commerce & online retail feasibility check